{"id":2061,"date":"2026-03-12T13:02:45","date_gmt":"2026-03-12T13:02:45","guid":{"rendered":"https:\/\/owspakistan.com\/?p=2061"},"modified":"2026-03-12T13:02:45","modified_gmt":"2026-03-12T13:02:45","slug":"taco-bell-cmo-usual-order-extra-hot-sauce-packets-2026-3","status":"publish","type":"post","link":"https:\/\/owspakistan.com\/?p=2061","title":{"rendered":"Taco Bell CMO Uses 10 Fire Hot-Sauce Packets Per Taco"},"content":{"rendered":"
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A person’s go-to Taco Bell<\/a> order is a sacred thing.<\/p>\n

Selena Gomez was eating a Mexican Pizza<\/a> when Benny Blanco proposed. Jason Sudeikis grabbed two chicken tacos on the night his son was born. When Dolly Parton<\/a> would go through the drive-thru on dates with her husband Carl Dean<\/a>, she always ordered a Taco Supreme.<\/p>\n

I’m partial to the Cantina Chicken burrito<\/a>, and just last week, I convinced three different friends to try it during our 1 a.m. Taco Bell run (which somehow racked up to $117, but that’s another story).<\/p>\n

So, when I recently sat down with Taco Bell CMO Taylor Montgomery,<\/a> I knew I had to find out what his usual order is. Montgomery eats at the fast-food chain every other day, but his go-to hasn’t changed \u2014 nor has his wild hot-sauce count.<\/p>\n

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\n \"Taylor\n <\/div>\n

\n Taylor Montgomery and Benson Boone at Live M\u00e1s Live on March 3.<\/p>\n

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Courtesy of Taco Bell<\/p>\n

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“My order is still the same,” Montgomery, who has worked at Taco Bell for a decade, told me. “Crunchy tacos, one Fire sauce packet per bite. I have like 10 sauce packets per taco.”<\/p>\n

“If I’m really hungry, it’s three tacos,” Montgomery added. “If it’s a normal day, it’s two.”<\/p>\n

“Per bite!?” I asked. I’ve been known to rip through a few of Taco Bell’s hot and avocado verde salsa packets myself, but 10 was a whole new level.<\/p>\n

“Oh yeah,” Montgomery replied. “You gotta go big. Fire sauce, only Fire.”<\/p>\n

‘We truly are one of one’<\/h2>\n

While some fast-food brands have spent the past week trying to outdo each other with burger taste-test videos<\/a>, Taco Bell has been focusing on the premiere of Live M\u00e1s Live, an annual event where the chain unveils every new menu item it plans to release during the year.<\/p>\n

Montgomery was originally inspired by Apple’s Worldwide Developers Conference when he helped launch the first Live M\u00e1s Live in 2024. This year, the CMO knew he wanted to shake up the format.<\/p>\n

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\n \"Taco\n <\/div>\n

\n Taco Bell Live M\u00e1s Live 2026 took place at the Hollywood Palladium in Los Angeles.<\/p>\n

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Courtesy of Taco Bell<\/p>\n

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“We truly are one of one, just like Apple, just like Amazon, just like Tesla,” Montgomery said. “So I started to look at how some of those companies are behaving, and they are behaving like entertainment companies. That’s what consumers want. That’s what consumers’ expectations are.”<\/p>\n

“That’s how Live M\u00e1s Live, an unhinged night in Hollywood, was born,” he added.<\/p>\n

Taco Bell hired the production team behind the Academy Awards, made a streaming deal with Peacock, and rented out the Hollywood Palladium in Los Angeles for a one-hour awards show on March 3. Celebrities like Sudeikis, Doja Cat, Benson Boone, and Demi Lovato were on hand to help announce the 20-plus new items coming to Taco Bell’s menu<\/a> in 2026.<\/p>\n

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\n \"Taco\n <\/div>\n

\n Taco Bell’s Fire Queso Sauce Packet is an edible version of the famous hot-sauce packet.<\/p>\n

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Courtesy of Taco Bell<\/p>\n

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Montgomery said he hopes the event makes Taco Bell’s fans feel “seen and heard,” noting that the chain also listened to their pleas for more sweet treats.<\/p>\n

“One of the most requested things we hear from our fans is, ‘I want more desserts at Taco Bell,'” he said.<\/p>\n

Cr\u00e8me Br\u00fbl\u00e9e Crunchwrap Sliders, Strawberry and Cream Mexican Pizza Bites, and chocolate fudge empanadas will all be coming soon, but Montgomery said the core of Taco Bell’s brand is still “crunchy, cheesy, saucy, spicy.” This year’s menu slate even includes an edible version of Taco Bell’s Fire hot-sauce packet.<\/p>\n

The real question is, will Montgomery be using 10 of them per taco?<\/p>\n<\/p><\/div>\n