{"id":2308,"date":"2026-03-27T08:46:34","date_gmt":"2026-03-27T08:46:34","guid":{"rendered":"https:\/\/owspakistan.com\/?p=2308"},"modified":"2026-03-27T08:46:34","modified_gmt":"2026-03-27T08:46:34","slug":"igea-gaming-fy25","status":"publish","type":"post","link":"https:\/\/owspakistan.com\/?p=2308","title":{"rendered":"The Australian games industry is growing with $608.5 million in revenue"},"content":{"rendered":"<div>\n<p>We\u2019ve seen gaming grow over the past few years. Big events like <a href=\"https:\/\/techau.com.au\/vtube-hololive-dreamhack\/\" data-type=\"post\" data-id=\"313087\" target=\"_blank\" rel=\"noreferrer noopener\">DreamHack <\/a>and <a href=\"https:\/\/techau.com.au\/pax-aus-2026-returns\/\" data-type=\"post\" data-id=\"316841\" target=\"_blank\" rel=\"noreferrer noopener\">PAX Aus<\/a> are driving gaming to the masses. Indie studios that developed the likes of <a href=\"https:\/\/techau.com.au\/wp-content\/uploads\/2025\/08\/Xbox-Ally-ROG.jpg\" data-type=\"attachment\" data-id=\"342989\" target=\"_blank\" rel=\"noreferrer noopener\">Hollow Knight<\/a> and <a href=\"https:\/\/techau.com.au\/melbourne-international-games-week-2025-is-set-to-go-next-level-this-october\/\" data-type=\"post\" data-id=\"342851\" target=\"_blank\" rel=\"noreferrer noopener\">Cult of the Lamb<\/a> show Aussie Indie developers have what it takes to make it on the big stages. <\/p>\n<p>Even things like <a href=\"https:\/\/techau.com.au\/acmi-game-worlds\/\" data-type=\"attachment\" data-id=\"343085\" target=\"_blank\" rel=\"noreferrer noopener\">ACMI\u2019s Game Worlds exhibition<\/a> show Australians are hungry for gaming content. It probably comes as no surprise then, that the latest report from <a href=\"https:\/\/igea.net\/2026\/03\/agds-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactive Games &amp; Entertainment Association (IGEA)<\/a> puts the Australian games industry at $608.5 million AUD in revenue for FY25.<\/p>\n<p>That\u2019s a big number. And it\u2019s a big jump. Compare this to the <a href=\"https:\/\/igea.net\/2021\/01\/australian-game-development-industry-counts-185-million-in-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">$185 million AUD in revenue back in 2021<\/a>. And after digging into it a bit, it\u2019s pretty clear the headline isn\u2019t the most interesting part. The real story is how much the industry has changed, and why this large number now exists. It says something about where the industry is headed.<\/p>\n<h2 class=\"wp-block-heading\">The revenue jump isn\u2019t what you think<\/h2>\n<p>When you see a number like $608.5 million, it\u2019s easy to assume the industry just had a breakout year. That\u2019s not really what\u2019s happening.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"696\" height=\"685\" data-attachment-id=\"346562\" data-permalink=\"https:\/\/techau.com.au\/igea-gaming-fy25\/agd-2025-standalone-infographic-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?fit=2560%2C2520&amp;ssl=1\" data-orig-size=\"2560,2520\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AGD-2025-Standalone-Infographic-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?fit=900%2C886&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?fit=696%2C685&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1.jpg?resize=696%2C685&amp;ssl=1\" alt=\"\" class=\"wp-image-346562\" srcset=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=1024%2C1008&amp;ssl=1 1024w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=900%2C886&amp;ssl=1 900w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=1536%2C1512&amp;ssl=1 1536w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=2048%2C2016&amp;ssl=1 2048w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=427%2C420&amp;ssl=1 427w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=150%2C148&amp;ssl=1 150w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=300%2C295&amp;ssl=1 300w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=696%2C685&amp;ssl=1 696w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=1068%2C1051&amp;ssl=1 1068w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?resize=1920%2C1890&amp;ssl=1 1920w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-1-scaled.jpg?w=1392&amp;ssl=1 1392w\" sizes=\"(max-width: 696px) 100vw, 696px\"\/><\/figure>\n<p>As IGEA explained, this year\u2019s report includes additional data thanks to a partnership with Sensor Tower, which helped capture revenue from game studios that weren\u2019t previously included. Ron Curry, CEO of IGEA, says the industry is growing:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The industry has been experiencing steady growth [\u2026] The huge jump this year is because we have expanded the platforms from which we report data.<\/p>\n<\/blockquote>\n<p>So yes, the number is bigger, but more importantly, it\u2019s more accurate. And honestly, this is probably a better outcome long term. You can\u2019t properly support an industry if you don\u2019t fully understand its size. Now we have a better picture thanks to Sensor Tower\u2019s involvement where IGEA \u201cwere able to identify a select panel of Australian studios who did not provide a response to the Bond University study and report their revenue, which we haven\u2019t been able to do in the past.\u201d Curry explains getting this accurate data has led to this significant, yet accurate reporting.<\/p>\n<h2 class=\"wp-block-heading\">This isn\u2019t a startup scene anymore<\/h2>\n<p>One of the things that stood out most in the report is just how many studios have stuck around. In the past, we\u2019ve seen some studios who make a game, or give it a shot, but they don\u2019t last. The IGEA report found that:<\/p>\n<ul class=\"wp-block-list\">\n<li>30% studios have been operating for 10+ years<\/li>\n<li>19% studios have been around for 6-9 years<\/li>\n<\/ul>\n<p>That\u2019s not early-stage anymore. These are studios that have shipped games, learned hard lessons, adapted, and are still here. It also explains why we\u2019re starting to see more consistency. Studios aren\u2019t just trying to get a game out. Now, they\u2019re building pipelines, planning ahead, and thinking about sustainability.<\/p>\n<p>That\u2019s a big shift from even five years ago.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"696\" height=\"685\" data-attachment-id=\"346563\" data-permalink=\"https:\/\/techau.com.au\/igea-gaming-fy25\/agd-2025-standalone-infographic-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?fit=2560%2C2520&amp;ssl=1\" data-orig-size=\"2560,2520\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AGD-2025-Standalone-Infographic-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?fit=900%2C886&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?fit=696%2C685&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3.jpg?resize=696%2C685&amp;ssl=1\" alt=\"\" class=\"wp-image-346563\" srcset=\"https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=1024%2C1008&amp;ssl=1 1024w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=900%2C886&amp;ssl=1 900w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=1536%2C1512&amp;ssl=1 1536w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=2048%2C2016&amp;ssl=1 2048w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=427%2C420&amp;ssl=1 427w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=150%2C148&amp;ssl=1 150w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=300%2C295&amp;ssl=1 300w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=696%2C685&amp;ssl=1 696w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=1068%2C1051&amp;ssl=1 1068w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?resize=1920%2C1890&amp;ssl=1 1920w, https:\/\/i0.wp.com\/techau.com.au\/wp-content\/uploads\/2026\/03\/AGD-2025-Standalone-Infographic-3-scaled.jpg?w=1392&amp;ssl=1 1392w\" sizes=\"(max-width: 696px) 100vw, 696px\"\/><\/figure>\n<h2 class=\"wp-block-heading\">Jobs are holding steady (and that matters)<\/h2>\n<p>There\u2019s been a lot of noise globally about layoffs, not just in the gaming industry but everywhere. So it\u2019s worth calling out that, yes, Australia has seen some impact, but overall things are relatively stable:<\/p>\n<ul class=\"wp-block-list\">\n<li>2,443 full-time roles<\/li>\n<li>More hiring planned in 2026, especially from larger studios<\/li>\n<\/ul>\n<p>That doesn\u2019t mean everything is perfect. It does however, suggest the local industry isn\u2019t swinging wildly. If anything, it feels like studios are settling into something more sustainable.<\/p>\n<h2 class=\"wp-block-heading\">The industry is finally being seen properly<\/h2>\n<p>Gaming has long been in the limelight as an anti-social, kids-stuck-in-the-basement, go-touch-grass kind of mentality. So it\u2019s really important the gaming industry is finally been taken seriously. This is probably the part that matters most.<\/p>\n<p>For a long time, games in Australia have kind of sat in this weird space where everyone knows they exist, but not really how big or important they are. This report helps change that, and it \u201chighlights the impact that game development can have on the creative and cultural economy of Australia\u201d. As Curry outlines:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>people who make games are highly skilled across different disciplines [\u2026] These skills are highly transferable into other sectors and offer a lot of potential across the digital, creative, and technical economy.<\/p>\n<\/blockquote>\n<p>That\u2019s the bit that often gets missed. Game development isn\u2019t just \u201cmaking games.\u201d It\u2019s:<\/p>\n<ul class=\"wp-block-list\">\n<li>Software development<\/li>\n<li>Art and animation<\/li>\n<li>Audio production<\/li>\n<li>Writing and storytelling<\/li>\n<li>Marketing and live operations<\/li>\n<\/ul>\n<p>It\u2019s a full creative and technical stack.<\/p>\n<p>And when you look at it that way, it becomes a lot easier to understand why governments are starting to take it more seriously.<\/p>\n<h2 class=\"wp-block-heading\">Why things feel different right now<\/h2>\n<p>We\u2019ve seen positive reports before, but this report from <a href=\"https:\/\/techau.com.au\/turns-out-video-games-are-actually-good-for-you-91-of-households-own-a-video-game-device\/\" data-type=\"post\" data-id=\"196443\" target=\"_blank\" rel=\"noreferrer noopener\">IGEA <\/a>feels a lot more grounded. And here\u2019s a few reasons why I believe this to be true:<\/p>\n<ul class=\"wp-block-list\">\n<li>Better data: We\u2019re finally getting a clearer picture of the industry, not just parts of it.<\/li>\n<li>Government support is doing something: Initiatives like the Digital Games Tax Offset are giving studios confidence to stick around and grow. Pair this with Creative Victoria\u2019s funding for indie studios and there\u2019s a lot more support in the industry.<\/li>\n<li>New studios are still coming through: 31% of studios are working on their first game, which means the pipeline isn\u2019t slowing down.<\/li>\n<li>Experienced studios are scaling up: At the same time, older studios are hiring and expanding.<\/li>\n<\/ul>\n<p>That combination is pretty powerful.<\/p>\n<h2 class=\"wp-block-heading\">So\u2026 What\u2019s next?<\/h2>\n<p>If you zoom out a bit, the trajectory is pretty clear. The Australian games industry isn\u2019t just growing. It\u2019s stabilising, maturing, and becoming easier to understand from the outside.<\/p>\n<p>And that last part is important. Because once people understand it properly\u2014governments, investors, even the general public\u2014it becomes a lot easier to support.<\/p>\n<p>There\u2019s still work to do, but compared to where things were when I started here (over ten years ago), and even more so in the last few years, it really feels like the industry is gaining real momentum.<\/p>\n<p>Not hype. Not a spike. Just steady, meaningful progress.<\/p>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve seen gaming grow over the past few years. Big events like DreamHack and PAX Aus are driving gaming to the masses. Indie studios that developed the likes of Hollow Knight and Cult of the Lamb show Aussie Indie developers have what it takes to make it on the big stages. Even things like ACMI\u2019s<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[45,47,284,41,56,874,875,692,876,427,849,51,109],"tags":[],"class_list":["post-2308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-ai-coding-assistant","category-ai-regulation","category-artificial-intelligence","category-business","category-creative-victoria","category-dreamhack","category-gaming","category-igea","category-openai","category-pax-aus","category-tech","category-technology"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/owspakistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owspakistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/owspakistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/owspakistan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/owspakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2308"}],"version-history":[{"count":0,"href":"https:\/\/owspakistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/owspakistan.com\/index.php?rest_route=\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/owspakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/owspakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/owspakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}