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Nicotine pouches can be marketed as ‘lower risk’ than cigarettes. Is that dangerous?0
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- August 5, 2026
The FDA allowed some Zyn nicotine pouches to be marketed as “lower risk” than cigarettes. Michael M. Santiago/Getty Images hide caption toggle caption Michael M. Santiago/Getty Images It comes in flavors like “Cool Mint,” “Smooth,” and “Chill.” It’s on the Ferrari F1 race car. And it’s addictive. A paperclip-sized pouch filled with bleach-white fibers and
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The FDA ruled that ZYN pouches are safer than cigarettes. That doesn’t mean they’re safe.0
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- July 5, 2026
On June 30, The U.S. Food and Drug Administration authorized 20 ZYN nicotine pouch products to carry a specific “modified risk” statement. This means that in the US, ZYN can now claim that “using ZYN instead of cigarettes reduces the risk of oral cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.” The decision
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