Go ahead, make fun of Tommy Bahama. The CEO is happy to join you, and he’s probably not a fan of your preppy shorts | Fortune0

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• August 4, 2026

Doug Wood has spent 25 years building Tommy Bahama into a brand recognized well beyond golf courses and beach resorts. He also says he can tell, almost on sight, where a customer is from. “Typically, you can tell East Coast, West Coast really fast,” Wood told Fortune in a wide-ranging and rather hilarious conversation riddled