As Apple prepares to launch its first smart glasses, the company is also debating how to address consumer privacy concerns, according to Bloomberg’s Mark Gurman.

Gurman reports that Apple has pushed back the launch target from early 2027, and the glasses will now be unveiled at the Worldwide Developers Conference in June 2027 and available by the end of the year. That delay allows Apple to work on the product itself and the privacy messaging.

It appears the company has noted concerns surrounding Meta’s smart glasses, sometimes denounced as “kink glasses,” which are used to make non-consensual video recordings. That could be a bigger problem for Apple, which constantly emphasizes privacy in its marketing.

Among other things, Apple will try to emphasize privacy-friendly features such as on-device processing, as well as the absence of facial recognition. The company is likely to avoid using customer recordings to train AI models, and is unlikely to follow Meta’s reported practice of using contractors to review customer footage.