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WIRED Found the Most Manly Gifts for Men, Manly Men, and Manly Man Men

WIRED Found the Most Manly Gifts for Men, Manly Men, and Manly Man Men

You might wonder whether black is the most natural color for a cooler, given its propensity for absorbing heat. OK, and? Suck it up, and embrace the steely, Vader-esque manliness of this Ultra-Tough cooler from RTIC. It’s roto-molded, natch, but it’s also filled with 2.8 inches of foam. I have tested the 45-quart version while

You might wonder whether black is the most natural color for a cooler, given its propensity for absorbing heat. OK, and? Suck it up, and embrace the steely, Vader-esque manliness of this Ultra-Tough cooler from RTIC. It’s roto-molded, natch, but it’s also filled with 2.8 inches of foam. I have tested the 45-quart version while tailgating in temps where the cooler was actually helping keep our seltzers from exploding.

The Ultra-Tough is a beast to carry by yourself (the manly way, the way John Wayne would carry a cooler) because it weighs almost 30 pounds empty. This means it’s about 55 pounds with a 24-pack of Bud Light, and 60 pounds if you toss in a 5-pound bag of ice from the store. But the foam handles mounted on free-swinging ropes make it manageable. In terms of build quality, this RTIC cooler is actually a little more solid than the Yeti size 65 that I previously owned, especially when it comes to the leak-free screw-in drain plug. —Martin Cizmar

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