I review TVs year-round, so I know just how expensive top models can be. That’s why I’m excited to see so many great early Black Friday TV deals available right now. The main event is still a few weeks away, but some of my favorite TVs from Samsung, LG, TCL, Hisense, and Sony are at
I review TVs year-round, so I know just how expensive top models can be. That’s why I’m excited to see so many great early Black Friday TV deals available right now. The main event is still a few weeks away, but some of my favorite TVs from Samsung, LG, TCL, Hisense, and Sony are at all-time low prices.
The Samsung S90H OLED is an especially good value. It’s my pick for the best TV overall, combining pixel-level contrast with an impressive anti-glare screen that significantly reduces reflections. The 65-inch size is down to a record-low of $1,398 on Amazon. But if you’re on a tighter budget and after a smaller screen, I highly recommend the TCL 55-inch QM6K, which is 20% off on Amazon, bringing it down to $478. The QM6K is my pick for the best budget TV, and it stands out from a lot of entry-level rivals by offering Mini LED local dimming and a high 144Hz refresh rate.
Though I anticipate even bigger savings on some TVs once Black Friday officially arrives, all of the early TV deals I’ve included below represent good discounts on each model’s typical street price. I’ll be keeping an eye on more TV deals throughout the holiday shopping season, so be sure to check back for the latest discounts.
The best early Black Friday Samsung TV deals
Some of the best Samsung TVs are on sale in the lead-up to Black Friday. Most notably, the S90H and S95H OLEDs are getting excellent discounts, with some sizes down to the lowest prices I’ve seen so far. The S90H is the brand’s most versatile set and a top value for most needs, while the S95H delivers industry-leading OLED brightness. You can learn more in our Samsung S90H TV review and Samsung S95H TV review.
Samsung 65-inch S90H OLED 4K TV
The S90H is our favorite TV of 2026. It delivers pixel-level contrast and features a faster refresh rate than its predecessor. It’s also the first S90 TV to use Samsung’s glare-free screen, which is great at fighting reflections.
Samsung 65-inch S95H OLED 4K TV
The S95H is Samsung’s 2026 flagship OLED TV, and it’s one of the most impressive displays the brand has ever made. It boasts record-level brightness for an OLED and a unique frame-like design.
Samsung 65-inch R95H Micro RGB TV
The R95H is Samsung’s flagship Micro RGB TV for 2026. It delivers the widest color range we’ve ever measured on a TV. Contrast and brightness are solid too, but not quite as high as some top-tier OLEDs.
The best early Black Friday TCL TV deals
TCL’s TVs are known for competitive pricing, and these early Black Friday deals only sweeten the pot. In addition to excellent discounts on the entry-level QM6K, I recommend the step-up QM8L and QM7L, which offer brighter panels and a wider color range. In particular, those with larger budgets who want a massive screen should check out the 98-inch QM8L, which is $3,000 off right now, which matches its Prime Day price. Check out my guide to the best TCL TVs for more details.
TCL 65-inch QM6K QLED 4K TV
The QM6K is an excellent entry-level Mini LED TV with solid contrast, vibrant colors, and decent black levels. However, its HDR brightness capabilities are limited compared to step-up models.
TCL 75-inch QM8L SQD 4K TV
The QM8L is the successor to TCL’s highly rated QM8K. This 2026 model uses the brand’s new SQD tech to produce a wider range of colors, while offering similar contrast and brightness as last year’s model.
TCL 65-inch QM7L SQD 4K TV
The QM7L is an impressive mid-tier TV. This 2026 model uses TCL’s new SQD technology to deliver a bright, colorful image that comes close to flagship performance.
The best early Black Friday Hisense TV deals
Like TCL, Hisense has some of the most competitive TV pricing on the market, and several of its top displays are getting excellent early deals. Most notably, Hisense’s 2026 U7SG and U6SF Pro are both great values for anyone looking for an affordable TV suited to a bright room. Both are getting great discounts and feature anti-glare screens (in sizes under 100 inches). That’s a rarity for TVs at such budget-friendly prices. For more details, see our guide to the best Hisense TVs, and check our full review of the Hisense U6SF Pro.
Hisense 65-inch U7SG QLED 4K TV
The U7SG is Hisense’s latest midrange Mini LED TV model. It boasts impressive brightness and a great anti-reflective screen.
Hisense 65-inch U6SF Pro Mini LED TV
Hisense’s U6 Pro Series is a top budget TV contender, especially when it’s on sale. This Mini LED display delivers good brightness, contrast, and anti-glare performance for its tier.
The best early Black Friday LG TV deals
LG makes some of my favorite OLED TVs, and its C6 and C6H are both getting excellent discounts. The C6H is my go-to recommendation for anyone who wants an extra-large OLED. This model is only sold in 77- and 83-inch sizes, and it delivers a noticeably brighter image than the standard C6, which is available in smaller sizes. The 83-inch C6H is at a record low of $3,300 on Amazon. Though that’s still a big investment, it’s one of the lowest prices I’ve ever seen for an OLED this large and this bright. For more info, head over to my LG C6H TV review and guide to the best LG TVs.
LG 77-inch C6H OLED 4K TV
The 77- and 83-inch sizes of LG’s C6 OLED use a brighter panel than smaller models, giving them performance closer to the brand’s high-end G Series.
LG 65-inch C6 OLED 4K TV
The C6 is LG’s midrange OLED for 2026. It carries over everything we loved about the C5, while offering improved picture processing.
LG 48-inch B6 OLED 4K TV
The B6 is LG’s entry-level OLED. It’s dimmer than pricier models but still offers pixel-level contrast and wide viewing angles. This 48-inch option is also a great alternative to a traditional gaming monitor for those who want a large desktop screen.
The best early Black Friday Sony TV deals
Though Sony makes some of the most impressive TVs on the market, its top models often carry a premium over similar offerings from other brands. But right now, you can snag one of the company’s most advanced TVs for a surprisingly competitive deal price. The Bravia 7 II True RGB TV is up to $1,000 off in various sizes. For the money, the Bravia 7 II is the best RGB TV I’ve tested, and it’s my pick for the best Sony TV for most needs. It features the brand’s new True RGB backlight system, which uses separate red, green, and blue LEDs to produce a richer, purer range of colors than a standard QLED or Mini LED set.
Sony 65-inch Bravia 7 II True RGB TV
The Bravia 7 II uses the same True RGB backlight technology as the more expensive Bravia 9 II. It can’t get as bright, but still delivers excellent color and contrast.
Sony 65-inch Bravia 8 II OLED 4K TV
The Bravia 8 II is Sony’s current flagship OLED display. It’s pricey, but it delivers some of the best image performance on the market, with a brighter picture than the older A95L.
TV deal FAQs
Ryan Waniata/Business Insider
When is Black Friday?
In 2026, Black Friday will be on November 27. Cyber Monday will follow on November 30. I’ll be tracking deals on TVs and other tech products throughout the sale, so check back for more coverage.
How do we pick TV deals?
I’ve been covering TVs for over 10 years and follow the market year-round, which means I keep close tabs on price changes. To vet each discount, I compare the advertised sale price against a TV’s usual street price and its original launch MSRP using price-tracking tools such as CamelCamelCamel and Keepa.
Not every deal above matches a record low, but each one offers meaningful savings compared with what that TV typically costs.
What type of TV is best for you?
The TV industry is packed with marketing jargon, but terms like LED, QLED, Mini LED, OLED, and RGB LED do translate to meaningful differences in performance. Your best choice will depend on your budget, the amount of light in your room, and what you watch most often. Here’s a quick breakdown:
- OLED TVs: OLEDs, including QD-OLED and tandem OLED models, offer the best all-around picture quality on the market. Because each pixel can control its own light, they produce perfect black levels, an infinite contrast ratio, and very wide viewing angles — all of which make them especially well-suited to home theaters. The downsides are their higher cost, especially for larger sizes, lower peak brightness than top Mini LED/RGB LED/QLED sets, and a small risk of burn-in. For a deeper dive, see our OLED vs. QLED comparison.
- QLED TVs: QLED TVs, including newer SQD models, use LED backlights and quantum dots to create bright, rich colors. Top models work particularly well in sunny rooms, are available across a broad range of screen sizes and price points, and aren’t susceptible to burn-in. The best models also use Mini LED local dimming to enhance contrast, but they still fall short of OLED in black levels and off-center viewing.
- LED TVs: Basic LED TVs are usually the cheapest option on the market, especially if you’re looking to upgrade to a larger screen size on a very tight budget. They can get the job done for everyday viewing, but they often lack features like quantum dots, local dimming, and wide-color support, which limits their overall picture performance. Most notably, entry-level LED TVs are dim and produce cloudy black levels that look washed out in a dark room.
- RGB LED TVs: Sometimes called Micro RGB, RGB Mini LED, or True RGB, these newer TV models use individual red, green, and blue LEDs in their backlight to achieve a wider range of colors than any other type of TV. The potential is exciting, but there are only a few options, and OLED still offers better contrast and viewing angles. Learn more in our RGB LED vs. Mini LED comparison.
What size TV should you buy?
The ideal TV size depends on your room, viewing distance, and budget. A 65-inch screen is a good baseline for general home theater use, as it’s typically a sweet spot for most living rooms. Smaller sets are better for compact rooms and apartments, while going beyond 65 inches can make sports, movies, and games feel even more immersive. However, a large screen doesn’t automatically mean good picture quality.
When looking through Black Friday TV deals, it’s easy to get drawn to a low-priced giant TV. But in many cases, spending the same amount on a smaller, higher-tier model will get you better brightness, color, contrast, and overall image quality. Consider the screen size alongside the display technology and picture features to find the best match for your space and budget.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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