Actor-director Jesse Eisenberg, who is at the Karlovy Vary Film Festival as this year’s President’s Prize winner, spoke about not reprising his role as Mark Zuckerberg in Aaron Sorkin’s upcoming film “The Social Reckoning,” the sequel to David Fincher’s 2010 drama “The Social Network.”

During a conversation, the actor was asked if he felt any “responsibility” for changing the tech mogul’s image through his performance in Fincher’s drama chronicling the origins of Facebook. Eisenberg responded to the question by stating that he does not want to reprise the role because he no longer wants to “be associated” with Zuckerberg. “Succession” star Jeremy Strong has taken on the role of Zuckerberg in Sorkin’s next film. Mikey Madison, winner of the Oscar for best actress for “Anora,” plays the young Facebook engineer Frances Haugen, who denounces the social network’s most kept secrets to a Wall Street Journal reporter, played by the protagonist of “The Bear,” Jeremy Allen White.

Eisenberg later recalled first being linked to the film, saying he made an audition tape alongside his younger sister and then received a call to meet with the film crew in California. “I think they were having trouble finding the person to play the role or something,” he said. “It’s a very strange kind of role.”

“They flew me to California. I memorized 15 pages of dialogue and then when I walked into the room with [Fincher]I said: Do you want me to read something? He said, ‘No, leave that aside.’ I just want to tell you about this guy I met,'” he continued. “And he told me about a guy who was running a studio at the time and he said, ‘You have to play a guy like that.’ I was like: What is he like? And he said, ‘You never know what he’s thinking and he can just look at you and you have no idea what he’s thinking.’ It’s very disconcerting.’”

Given the chance to play that role, Eisenberg said, “Oh, that sounds great. I’d love to do that. And that was it.”

As for whether he feels any “responsibility” to help popularize Eisenberg’s persona in the public consciousness, the actor mentioned that the mogul “wasn’t well known at the time” they made the film.

“I actually found the movie very strange at the time because no one really knew who he was,” he said. “He was interviewed on ’60 Minutes,’ which is our big news show, but otherwise he wasn’t in the audience much. I thought he was an interesting character. And then he became famous and now I don’t want to do the movie. […] “I don’t want to be associated with him anymore because I don’t really like the comparison.”

When asked how he feels about the growth of social media since the film’s 2010 release, Eisenberg said that as an actor, he talks “too much” about himself. “It’s not healthy. No human being has ever talked about himself as much as I talk about myself. So I’m not in any place.” [social media]. All of that scares me so much, you know, Facebook and social media, Twitter, whatever, because I already feel humiliated to be in public talking about myself. It’s disgusting. “All of that terrifies me.”

“Then being in the movie about this also made it even scarier because I see that the person who created this website is not a person who cares about people,” he said. “I say, well, if this guy is the creator of this world, I don’t want to live in that world.”

Earlier in the day, Eisenberg received the Karlovy Vary President’s Prize before a packed screening of Richard Ayoade’s “The Double.” The actor is currently preparing to release his next directorial effort, A24’s “The Debut,” starring Julianne Moore and Paul Giamatti and scheduled for release in the United States on December 3.