Meta has unveiled its new AI imager, Muse Image, which was produced by Meta Superintelligence Labs, the company’s dedicated AI unit.

The new feature, internally codenamed Mango, will be available for free through the Meta AI app, as well as on Instagram Stories and WhatsApp.

What exactly can you do with Muse? It looks like the use cases are similar to most other AI image generators: you’ll be able to create a lot of silly, cartoony images, for example.

If you suffer from a lack of imagination and can’t generate original prompts on your own, Meta says Muse comes with “presets” (pre-made image prompts) to “generate ideas.”

An attached video shows other potential uses. One is to use Muse to create personalized ads (AI has made notable inroads into advertising over the past year) or to play with interior decorating ideas (in the video, a user takes advantage of Muse to see what a used couch would look like in his garage). This latest feature is designed to integrate with Facebook Marketplace, Meta’s popular Craigslist-like place for used furniture and accessories.

The model also features prompt-based image editing, which can be used to create images and share them across Meta’s various apps and platforms.

“Ask it to create an image of yourself in front of a historical landmark, cleanly erase a photobomber from the background of a shot, or write a custom message to create a working QR code,” the company offers.

At the same time, Meta is launching a series of new AI effects for Muse-compatible Instagram Stories. Those effects include several customizable filters that can be used to modify existing photos.

Meta says the new AI model is free to use for “daily creation,” although beyond a certain limit, users will need to use Meta’s subscription plans.

The company also said that Muse Video, presumably an AI-powered video generator, “is already in development.” TechCrunch reached out to Meta for more information.

Meta has launched a number of AI apps and services over the past year, including an assistant called Creator and Pocket, an app that can be used to code video games. The company has been accused of having a nebulous AI strategy, although it is still on track to spend heavily on AI infrastructure this year as it continues to develop its services.