It is the summer of Greek mythology.

While Christopher Nolan’s film adaptation of Homer’s epic “The Odyssey” will take the box office by storm, French producer Mediawan is launching a high-concept unscripted format called “Trojan Horse.”

Created by Kinetic Content, Mediawan has secured option rights to the original show, which is now rolling out across Europe, including France, Spain, Italy, Germany, the Netherlands and Finland.

“The format takes the legendary deception at the heart of the Trojan Horse story and reimagines it as a contemporary studio game in which teams must decide whether the giant horse before them contains a valuable gift or a dangerous trap,” the logline reads.

Kinetic Content is an American production company founded in 2010. It is led by CEO Chris Coelen. Mediawan recently acquired Kinetic’s parent group, The North Road Company.

“Joining Mediawan has given us the tremendous opportunity to develop and share original intellectual property across an extraordinary network of world-class producers,” said Coelen. “‘Trojan Horse’ is the kind of format that travels; it’s instantly comprehensible, highly adaptable and designed to engage audiences anywhere. We’re thrilled to see our partners across Europe bringing this format to life!”

Elisabeth d’Arvieu, Mediawan Group CCO and CEO of Mediawan Pictures, said: “The acquisition of these options further underlines Mediawan’s ambition to foster closer creative and commercial collaboration across its global production footprint. By aligning the group’s various businesses around a single, high-potential format, we aim to build momentum for local adaptation while benefiting from shared expertise, coordinated development and a collective approach towards premium unscripted IP.”