10 Years on, La Ligne Is (Still) All About Building an Editor-Inspired Uniform
- Entertainment, LIFESTYLE, Netflix, Runway
- April 7, 2026

For generations, AT&T has occupied a familiar place in American business: the phone company, the network operator, the connective tissue behind much of daily communication. But in COO Jeff McElfresh’s telling, that description is no longer big enough. The company’s latest move, a sweeping $250 billion commitment through 2030 tied to fiber, 5G, resilience, public
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Almost every major capital spending boom during the past 200 years has ended in bankruptcies, consolidations, and tears—but also wins for the victors. The late 1990s buildout of fiber-optic networks, in which companies spent billions to pull dark fiber across continents and under oceans, saw borrowers like WorldCom, Global Crossing, and others go under. The
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