The Iran war could accelerate the rise of the 'poly-national' company
- Business, Newsletters
- March 3, 2026

Superstars don’t stay relevant by doing what people expect, or even what their fans necessarily want. Crowd-pleasing is a fast track to becoming a nostalgia act, where an artist is trapped in a loop of playing to type (i.e. the hits and only the hits) year after year. It’s not a bad life — Paul
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