Apple is slipping on Tim Cook's exit. Wall Street says buy anyway
- Business, C-Suite, Finance, Leadership
- April 21, 2026

“The next big business owners are going to be content creators,” Jamie Laing, the reality star-turned-sweet entrepreneur, tells Fortune. “I don’t think Coca-Cola can really come up any more without a content creator helping build the brand.” Those may sound like fighting words from—surprise, surprise—a content creator. But there are signs the future may one day belong to brands with faces,
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The stock fell nearly 1% to around $270 after Tuesday’s open on news Ternus would succeed Cook on Sept. 1, with Cook transitioning to executive chairman after 15 years as CEO. Wedbush, Evercore, Citi, and BofA all kept buy ratings with price targets between $315 and $350. Some of the wariness tracked with Bloomberg Intelligence
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