KFC's Plan to Win the Next Chapter of the Chicken Wars
- Business, business-strategy, chain-restaurant, chicken-sandwich-wars, fast-food, Finance, Food, fried-chicken, kentucky-fried-chicken, kfc, Retail, Strategy, turnaround
- June 15, 2026

The Colonel is staying put. Almost everything else at KFC is changing. The 74-year-old fried chicken chain is rolling out one of the biggest global brand overhauls in its history, betting that new sauces, specialty beverages, redesigned restaurants, and a refreshed logo and packaging can help it define what executives call the “next chapter of
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When it comes to fast food’s biggest burgers, the prices are sometimes stacked just as high as the patties. As some chains see sales decline, brands are thinking beyond limited-time promotions and more about how they can deliver the best value for customers — and sometimes, that means supersizing their menus. McDonald’s recently launched its
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A person’s go-to Taco Bell order is a sacred thing. Selena Gomez was eating a Mexican Pizza when Benny Blanco proposed. Jason Sudeikis grabbed two chicken tacos on the night his son was born. When Dolly Parton would go through the drive-thru on dates with her husband Carl Dean, she always ordered a Taco Supreme.
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