Gubba does not see much separation between the life she shares online and the business she has built around it. On social media, she teaches followers about food storage and homesteading. Her audience can also buy a homesteading guide, take her food-storage course or shop at Arvoti, the skincare company she launched after creating a
Not all of the lessons in the Walker Deibel playbook fit between its covers. One of the first bolt-on acquisitions Lucas Philips tried to close was a tiny shop in rural Oregon — a guy who had spent decades fabricating custom interiors for Porsches. Philips flew to Portland, grabbed a brand-new convertible Mustang on a