Streaming Saves TV in Upfront, But Ad-Dollar Declines for Linear Are Significant0

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• August 10, 2026

The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc., a consultancy that tracks ad spending. Spending on cable TV fell even more, with marketers cutting