The U.S. built its brand by attracting the world’s best and brightest. It must not lose that advantage | Fortune0

• bond-market, Business, Business / Artificial Intelligence, Business / Big Tech, Business / Companies, Business / Computers and Software, Business / Markets, Business / Social Media, business-idea, business-insider-today, business-strategy, CoECI News, Commentary, E! Insider, Energy & Environment Newsletter, Finance, Gaming News Roundup, Gear / Gear News and Events, Global, Global Precipitation, global warming, globalstar, HEALTH, Home, House, insider-picks, insider-picks-guides, insider-reviews, insider-reviews-2021, insider-today, job-market, Markets, Markets & Festivals, News, newsletter, Newsletters, Nexstar Media Wire News, People News, Personal Finance, personal-finance, Photovogue / Editorial / News, Politics / Politics News, Property / News, Reviews, reviews-rit-ads, Security / Security News, shop, Shop Beauty
• August 19, 2026

Experienced CEOs know that brand equity can be a company’s most valuable asset, one that often doesn’t appear on the balance sheet. Companies build trust, credibility, and goodwill over decades through consistent performance. But as any chief executive knows, the strongest brands are rarely destroyed by their competitors. More often, brands are weakened by a