Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued | Fortune0

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• September 17, 2026

SAN FRANCISCO, Calif. — Marc Benioff strode down Mission Street Tuesday afternoon toward Salesforce Tower, where he was set to host a private dinner as part of a whirlwind of events during the company’s annual Dreamforce conference. Some pedestrians stopped to take photos of the 6-foot-5 CEO, surprised he had taken to the streets. One