Gen Z: India’s BJP mastered WhatsApp and X. Now it is trying to crack Instagram0

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• August 22, 2026

Many among India’s Gen Z may not see Narendra Modi as a friend. But the Indian prime minister is trying to talk to them like one. The 75-year-old leader – who has long cultivated a strongman image through scripted speeches, formal broadcasts and carefully choreographed appearances – has in recent weeks adopted a more casual