Emma Chamberlain Brings a Gen Z Twist to J. Crew’s Signature Rollneck Sweater in New Campaign0

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• August 24, 2026

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. J.Crew is giving one of its most recognizable ’80s staples a Gen Z-sized makeover. The retailer has tapped Emma Chamberlain to front the launch of its new Tiny Rollneck, a shrunken, fitted take on