You’ve just set down your Xbox controller after wiping out the final boss. Now, time for an ad! The folks at Patentlyze made me aware of a recent patent filing from Microsoft that hints at Xbox’s in-game advertising ambitions. The filing, published earlier this month, outlines a concept for a content management system that would
This as-told-to essay is based on a conversation with Colin Piper, CMO of BuildOps, an AI platform for commercial contractors. Prior to that, he spent more than 10 years at Autodesk, eventually leading a large marketing team for its construction business vertical. The essay has been edited for length and clarity. Autodesk said in a
“Conscious unbossing” got its name a couple of years ago, when a Robert Walters survey found most young professionals didn’t want to become middle managers. Whether Gen Z actually acts on it is a fair question. Plenty of them still take the manager job, and I get it, the raise for managing is 11% versus
When Kellyn Smith Kenny joined AT&T as CMO in November 2020, she joined a company whose identity was about to change dramatically. AT&T had spent years expanding into entertainment, including its $85 billion acquisition of Time Warner, and owned satellite television provider DirecTV. By the time Kenny arrived, that strategy was giving way to a
