A group of Hollywood filmmakers, executives and actors has spent the last three years secretly meeting with Silicon Valley executives to try to address a simmering issue in the industry: how to define where AI is useful in the context of a human-controlled creative process. The meetings were first convened in November 2023 by LucasFilm
But while attendance soars and TV ratings for the games show increased interest on par with the NBA Finals and baseball’s World Series, it’s still unclear how long that will last. For some analysts, it remains to be seen whether or not this will be a decisive moment. “It’s gone from being on the periphery