Ford Unveils New, Affordable Electric Truck, the Fathom – CNET0

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• August 9, 2026

Ford on Thursday unveiled both the name and starting price of its upcoming electric truck. The Ford Fathom will start at just under $30,000, making it one of the most affordable electric pickup trucks coming to the US market. While the automaker didn’t show off what it will look like, the Fathom will have a