Why are ‘human fridges’ being sold in Japan?0

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• August 14, 2026

Japan is facing worsening summer heat. In the past two months more than 53,000 people have been treated for heatstroke, with 79 reported deaths. Now, the Do Hiemon – which roughly translates to “The Cooling Box” – is being rolled out in public spaces and sold to businesses. A unit costs 1.5m¥ each ($9,407; £6,973).