In the search for the ‘Instagram face’, are we losing the imperfections that make us human?0

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• July 22, 2026

Marina Demeshko/iStockphoto/Getty Images seven years ago, He New Yorker Copywriter Jia Tolentino is widely credited with coining the term “Instagram face” to describe a beauty standard she noticed emerging on social media among white female influencers. “The face looked like the beauty filters that Snapchat and Instagram provided to lift the cheeks, plump the lips,