Samsung Goes to Couples Therapy to Unpack iPhone-to-Android Tension – CNET0

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• September 16, 2026

Change can be challenging in a relationship, even when you know it’s for the best. Samsung’s new Switchers ad campaign acknowledges that challenge, particularly when it comes to switching from iPhone to Android. Playing on classic therapy talking points, Samsung recruited celebrity clinical psychologist Orna Guralnik to help couples overcome fear, discomfort and anxiety about