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Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash | Fortune 0
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- September 10, 2026
Prediction markets are splurging on ad campaigns featuring A-listers—and the approach is starting to rankle some observers. On Wednesday, sports trading platform Novig released a video of actress Sydney Sweeney appearing nearly nude while promoting the company’s sports-only offering ahead of the NFL season opener. The advertisement swiftly drew scrutiny of prediction markets’ marketing tactics
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NBA star LeBron James will join the Philadelphia 76ers 0
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- July 24, 2026
LeBron James has announced that he will join the Philadelphia 76ers next season for what he believes will be his last contract in the NBA. The 41-year-old, the leading scorer in league history, left the Los Angeles Lakers after eight years last month. The Cleveland Cavaliers, Golden State Warriors, Minnesota Timberwolves and Miami Heat were
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LeBron James: Miami Heat mistakenly posted video of ‘introductory press conference’0

The Miami Heat mistakenly posted a link on YouTube to LeBron James’ ‘introductory press conference’ even though the NBA great has not yet decided where he will play next season. The link to the live broadcast, scheduled for July 27, was uploaded to the Heat channel on Tuesday before being removed. A Heat spokesman told