There’s no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. The sector is booming but still incredibly diffuse. That will change as microdramas and other formats proliferate and generate more advertising, subscription and in-app purchase revenue. Those are among the conclusions
India’s Epic Studios has partnered with Rusk Media Private Limited (RMPL) to produce 50 original vertical drama series, aiming to build the country’s largest library of owned vertical-drama intellectual property. The slate will span genres including mythology, drama, mystery, thriller and romance. The series will premiere on Alright! TV, Rusk Media’s platform for original vertical-drama
Microdramas are so trendy today that almost every type of company in the attention economy space – whether dedicated microdrama apps, social media giants (TikTok and Instagram), or streaming services (Peacock, Amazon Prime and India’s JioHotstar) – is creating a product to take advantage of the opportunity. Character.AI, which allows people to chat with personalized