Vietnam’s cheap coffee may lose its edge as the EU tightens sustainability rules, Nestlé Vietnam’s chair warns | Fortune0

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• November 10, 2026

Vietnam’s cheap coffee is “no longer going to be attractive to export” as the European Union tightens its sustainability rules, Binu Jacob, chairman and managing director of Nestlé Vietnam, warned last week at the Fortune Southeast Asia 500 Summit in Ho Chi Minh City on Nov. 3. The Southeast Asian nation is the world’s second-largest