College sports are booming—and college athletes are earning like the pros. Five years after the NCAA opened the door to name, image and likeness (NIL) compensation, college athletes can earn money from their schools, donors, collectives, brands and their own audiences. But the NIL revolution isn’t fixing the one thing it was designed to: lack
A lot has changed since college athletes began earning compensation in 2021. A small percentage have become rich due to their talent and marketability. The vast majority, however, have earned much more modest additional income, if any at all. But one thing hasn’t changed: Opponents of college students cashing in on marketing their name, image
