My daughter is obsessed with Snoopy. I woke up at 3:30 a.m. to hunt down Starbucks’ new viral cup.0

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• September 15, 2026

This as-told-to essay is based on a conversation with Charlotte Mandrier. It has been edited for length and clarity. On Monday, September 14, I was cleaning up my inbox and deleting emails when I saw that Starbucks was collaborating with the Peanuts brand to sell merchandise inspired by “The Great Pumpkin.” I remembered last year