What Sponsors Actually Get for Their Millions in Sports Partnerships0

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• August 5, 2026

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. A few months ago, crowds lined the 18th green at The Riviera Country Club in Pacific Palisades, California, as 26-year-old American golfer Jacob Bridgeman secured his first PGA Tour victory at the 2026 Genesis