Secret Cinema Boss on ‘Grease’ Return and ‘Pirates of the Caribbean’ Record-Breaking Pre-Sales: ‘When People Walk in This Room, They’ll Be Out of Their Mind’0

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• July 6, 2026

When TodayTix acquired Secret Cinema in 2022 for $100 million, it marked a new era for the company, which began life as a ragtag group of film enthusiasts trying to bring movies to life. Originally, the screenings were kept secret (hence the name) and were held in secluded places and the public only discovered what