The smart ring market is getting crowded, and Oura isn’t waiting around to see what happens next: it officially filed to go public on September 3. The company is killing it right now. The Finnish outfit’s revenue nearly doubled to $1.21 billion for the nine months ended June 30. Oura said it sold 3.6 million
I would have bought a wearable health tracker much sooner if they weren’t all so ugly. I don’t want a glowing screen on my wrist, and the Whoop woven bracelet looks like something I would have made at summer camp. But in recent months, both RingConn and Oura have released slimmer hardware that actually matches