The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc., a consultancy that tracks ad spending. Spending on cable TV fell even more, with marketers cutting
was everything Chris Martin’s idea. During the 2022 World Cup in Qatar, the Coldplay frontman called Hugh Evans, CEO of Global Citizen, for whom he curates the Global Citizen Festival, to propose something new. “Wouldn’t it be amazing,” Evans remembers Martin saying, “if we could do the first World Cup halftime show?” Evans agreed and
For Krug it is worth it. He’s responsible for most of the concerts at Yankee Stadium and says that between the baseball and NYCFC soccer games the venue hosts, he can only plan one or two a year, usually a big artist like Paul McCartney or Madonna. “So that’s one of the reasons why we’re