After years of captivating users with endless swipes, dating apps are now trying to get people to put their phones down and find connection in the real world. Tinder, the pioneer of the dating swipe, is now one of the companies leading this expansion of IRL events. In March, the company introduced an Events feature
Before the internet learned to like, match, and swipe, it learned to ask one brutally simple question: hot or not? Launched in 2000, Hot or Not invited people to upload photographs of themselves and be rated by strangers on a scale from 1 to 10. It was crude, addictive, and, within weeks, one of the
