COL Group, Virtue Asia and V47 Entertainment have unveiled Inside Microdramas, billed as the first upfront event built around microdramas and the broader vertical entertainment business. The event will take place in Singapore on Oct. 27. The initiative is expected to draw senior executives from entertainment, advertising, tech, platforms and consumer brands. Inside Microdramas draws
The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc., a consultancy that tracks ad spending. Spending on cable TV fell even more, with marketers cutting
