Whatnot, started in a Funko Pop-flooded rental house, is now a $20 billion company. The live commerce platform exclusively told Fortune it recently raised its $545 million Series G, almost doubling Whatnot’s valuation from $11.5 billion in its October 2025 round. It’s an unlikely story in all sorts of ways, from the tech giant’s previous
Live shopping app Whatnot announced Wednesday that it has acquired Shaped, a machine learning company that specializes in real-time search and recommendation systems. The deal aims to strengthen Whatnot’s discovery and personalization capabilities as the platform continues to expand across new product categories and millions of shoppers. According to the company, the acquisition helps Whatnot