If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Bluey officially arrives at the Toniebox. In a new partnership between Tonies and BBC Studios, the hit preschool series is expanding to the screenless audio platform for the first time, bringing Bluey, Bingo and
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Bluey officially arrives at the Toniebox.
In a new partnership between Tonies and BBC Studios, the hit preschool series is expanding to the screenless audio platform for the first time, bringing Bluey, Bingo and the rest of the Heeler family to a new format based on listening and imaginative play.
The move takes Bluey beyond the television to the Tonies collectible audio system, where the characters come to life through physical figures placed in the Toniebox player. Each figure unlocks stories, music and character moments designed to play independently, with no screens, apps or setup required.
The launch includes a range of Bluey-themed Tonies, featuring Bluey, Bingo and Muffin figures. In addition to the main figures, the collaboration also features a Tonieplay game with over 100 interactive moments from the show, including a game of ‘Keepy Uppy’, ‘Dance Mode’ and the ‘Magic Xylophone’. The collection is completed with themed accessories, including Bluey branded covers and handbags.
Tonies’ Bluey collection also comes amid a broader expansion push for the company, which has been rapidly expanding its licensing lineup over the past year with the new Disney Cuddle Tonies and the recent Tonieplay Hasbro collection, underscoring how quickly it is growing its roster of major entertainment brands.
“At tonies, we listen to our audience and respond to what excites them,” says Tobias Wann, CEO of tonies. “Few brands capture family connection and fun storytelling like Bluey. For years, families around the world have ordered Bluey at Toniebox, and we’re incredibly proud to bring this beloved world to life in a way that feels uniquely Tonies. This partnership is another powerful example of why many of the world’s leading family brands trust Tonies to thoughtfully expand on the stories fans already love.”
The Bluey Toniebox collection is now available exclusively at Target. Shop the collection below.
Bluey Tonie Figures – Set of 3
Your favorite episodes come to life in audio format, this three-pack brings lots of laughs, family fun, and a little Muffin-fueled mayhem to story time.
Tonieplay Bluey: Play all day
Kids can play with eight favorite Bluey episodes, including Keepy Uppy, Dance Mode and Magic Xylophone.
Bluey Toniebox 2 Play Set – Sky Blue
The perfect starter pack for your little one, this set includes the blue Toniebox 2, a Bluey Tonie filled with favorite stories, and the Bluey Tonieplay game.
Toniebox 2 Sleeve: Bluish
Give your Toniebox a little blue makeover with this easy-on cover. It stays comfortable during gaming and lets the sound come through loud and clear.
Listen & Go Carrying Case for Toniebox – Bluey
Take the fun of Bluey and Toniebox wherever you go with this matching carrying case, designed to keep everything together between adventures. It has room for the Toniebox, headphones, charging cable and a few favorite Tonies.
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