If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Bluey officially arrives at the Toniebox. In a new partnership between Tonies and BBC Studios, the hit preschool series is expanding to the screenless audio platform for the first time, bringing Bluey, Bingo and
BBC Commercial increased EBITDA by 17% to £267 million ($357.1 million) in the 2025/26 financial year, returning £377 million ($504.2 million) to the BBC as direct-to-consumer services and products, led by “Bluey”, drove growth despite a challenging market. Revenue was flat at £2.2 billion ($2.94 billion), with growth in some areas offsetting declines in others.