BBC Commercial increased EBITDA by 17% to £267 million ($357.1 million) in the 2025/26 financial year, returning £377 million ($504.2 million) to the BBC as direct-to-consumer services and products, led by “Bluey”, drove growth despite a challenging market. Revenue was flat at £2.2 billion ($2.94 billion), with growth in some areas offsetting declines in others.