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How word of mouth is helping an Amish community’s fight against measles

How word of mouth is helping an Amish community’s fight against measles

Dale Weiser is the clinical services supervisor for the Chester County Health Department. Since August, she’s been leading efforts to immunize her county’s Amish families against measles in their homes. Weiser poses for a portrait at the Chester County Health Department in West Chester, Pa., on Oct. 28, 2026. Daniel Vasta for NPR hide caption

Clinical services supervisor Dale Weiser poses for a portrait at the Chester County Health Department in West Chester, Pa., on Oct. 28, 2026.

Dale Weiser is the clinical services supervisor for the Chester County Health Department. Since August, she’s been leading efforts to immunize her county’s Amish families against measles in their homes. Weiser poses for a portrait at the Chester County Health Department in West Chester, Pa., on Oct. 28, 2026.

Daniel Vasta for NPR


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Daniel Vasta for NPR

Measles spreads incredibly fast. For the last few months, so has Dale Weiser’s phone number.

Weiser is the clinical services supervisor for the Chester County Health Department in south-central Pennsylvania. Since August, she’s been driving out to Amish homes to vaccinate people against measles. She says it usually starts with a phone call.

“I was at a house, like, at 4:30 in the afternoon, and I had a phone call at 8 the next morning saying, ‘hey, I heard you were down the street. Can you come do that at my house?'” she says of a typical request she gets from Amish families. So far, she’s administered more than 400 doses of the measles, mumps and rubella vaccine in Amish homes.

The house calls are part of the state of Pennsylvania’s strategy to wage war on measles by flipping the script on traditional public health messaging. Instead of advertising vaccinations loudly, health officials have launched a quiet word-of-mouth campaign designed to win the trust of the state’s Amish community, which has been particularly hard hit by the country’s worst measles outbreak in 35 years. The state has confirmed six measles-related deaths and more than 1,500 cases so far — though the true count is likely much higher, since many people who get sick don’t seek medical care.

Lower vaccination rates

Surveys suggest only about a third of Amish families in the region vaccinate their children. That’s left the Amish community especially vulnerable to measles, one of the most contagious diseases.

There’s no religious edict against vaccination among the Amish. It’s very much seen as a family and individual choice, says Weiser. Often, she says, these decisions are driven by practical and cultural factors.

Horses and a mule graze at a farm in Bird in Hand, Pa., on Oct. 29, 2026.

Animals graze at a farm in Bird-in-Hand, an agricultural community in Lancaster County, Pa., with a large Amish and Mennonite population, on Oct. 29, 2026.

Daniel Vasta for NPR


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Daniel Vasta for NPR

“They don’t have health insurance. They’re not interacting with the mainstream medical society. And measles wasn’t a problem for 30 years, so there was no real risk to not being vaccinated, at least for measles,” Weiser says.

But as measles cases have piled up in Pennsylvania, Weiser says many Amish families have changed their minds about getting the MMR vaccine. And when they do, she hops in her car and brings the shots to them.

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