X, the social network that can’t seem to win its eternal battle against bots, is introducing new video editing and recording features in the hopes of encouraging creators to publish original content on its platform instead of recycling others’ material.

The update will bring new features, including the ability to overlay video subtitles in multiple languages ​​and customize their appearance, as well as green screen tools that work with photos from your phone’s camera roll or other X posts.

“One of our biggest priorities is giving creators the tools to create original content. [and] Reward those creators,” X product manager Nikita Bier wrote in a post. “We’ll have many more updates for the video editor in the coming weeks.”

The idea, Bier says, is to provide a “functional” video editor so that some videos on X can “finally be original content that doesn’t exist on other platforms.” He noted that many posts from top X accounts contain stolen material, sometimes five years after the content originally went viral.

Recycled content has always been a popular shortcut to virality on social platforms, especially since it involves real money. A video editor alone won’t fix that.

To foster a thriving creator ecosystem, X must ensure that creators can reach a broad, scalable audience of real people to effectively monetize their work. To publish exclusively on

X may also need to renew his relationships with creators: Bier recently criticized one of YouTube’s biggest creators, MrBeast, for the nature of his video content.

X also lacks built-in tools that creators can use to report their work if it’s stolen and take action, similar to the protections Meta offers Reels creators. Meta, for example, allows the owner of the original creator to block the visibility of their stolen content or add attribution links to monetize it. YouTube has also long offered tools to find and remove unauthorized reloads.

Most importantly, X must deal with its overwhelming bot population as they can inflate views in addition to scraping and stealing content. In April, Bier said that X was identifying and suspending “208 bots per minute and growing,” to give an idea of ​​the scale of the problem. Before that, he said half of the product team was focused on developing features to mitigate spam.

Bier offered other reasons for the update, beyond the fact that recycled content has a “negative impact on user experience and business.” He said posts on X that contain videos already account for about half of impressions on the social network, so this is more than just a case of X trying to be TikTok.

To be fair, X is far from the only social network plagued by increasing amounts of spam in the age of AI. Reddit, for example, just said it is deploying AI tools to address the growing amount of spam and bot content made possible by the rise of large language models (LLMs).

Digg, a potential Reddit competitor, shut down its app earlier this year, saying it didn’t have the means to combat the overwhelming amount of spam as a new startup.

Bier said its video editor and recorder are initially available in its iOS app, as the Android app is still being rebuilt.