Slate Auto, the Jeff Bezos-backed electric vehicle startup, has built its business around the idea of simplicity and customization. Start with a $24,950 unpainted gray electric pickup truck with 205 miles of range (and no tech styling) and let the buyer customize it to their liking through vehicle wraps, decals, lighting and other accessories. Vehicle
Slate Auto, the Jeff Bezos-backed electric vehicle startup, has built its business around the idea of simplicity and customization. Start with a $24,950 unpainted gray electric pickup truck with 205 miles of range (and no tech styling) and let the buyer customize it to their liking through vehicle wraps, decals, lighting and other accessories.
Vehicle wraps (printed vinyl film that can be applied to a car, truck, or SUV without painting it) are a central component of this customization strategy with hundreds of different colors and combinations. And now Slate is adding even more through a partnership with crayon maker Crayola.
Slate said Thursday that it will offer five vehicle wraps that use Crayola’s signature colors, including Cerulean, Fern, Jersey Tomato, Razzmatazz and Dandelion. Crayola-colored vehicle wraps cost $1,549.99, according to Slate. The company is also releasing a matching Crayola keychain and a “Slatelet,” which are custom pieces of art that sit on the dashboard, for those who opt for a crayon-colored vehicle wrap.

This isn’t Slate’s only collaboration, although it might be the most recognizable to kids. The company is also working with New York artist Max Kolo on a vehicle wrap. However, this is a first for Crayola. Anna Roca, Crayola’s head of global partnerships, said this is the company’s first automotive partnership.
Slate did not reveal whether it is working with other companies like Crayola to offer more vehicle wrap designs. A Slate spokesperson said in an email that “we’re excited to welcome Makers, creators, and partners over time,” suggesting more closures could still be coming.
And considering the highly personalized path Slate has taken so far, it’s easy to imagine a host of design collaborations in the future.
Slate is still a newcomer to the automotive industry. The company emerged from stealth in April 2025 and has not yet made its first deliveries. Last month, the company revealed its base price of $24,950 and began accepting pre-orders for the vehicle, which starts as a two-seat pickup truck and can be modified to become a more expensive $29,950 five-seat SUV.
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