While Kylie Jenner serves as a human billboard for Meta’s AI glasses, pop star Lorde isn’t buying it.

During a set at the Mad Cool Festival in Madrid last week, Lorde had a few words about the new technology, which many security experts have considered a privacy nightmare.

“It’s getting harder and harder in our world to know what’s real,” Lorde told the audience. “You don’t know if someone’s wearing sunglasses, or if they’re wearing those fucking, fucking sunglasses. [AI glasses]. Can I just say, for the record, screw your glasses? Don’t take the glasses. “It’s not sexy.”

Lorde has written before about throwing her phone in the ocean, but this was next level.

Lorde was possibly prompted to comment on the latest trends in technology because Ray-Ban, a sponsor of the festival, is partnering with Meta to make glasses with artificial intelligence. Lorde also immediately performed for singer Jennie, who is an ambassador for the Ray-Ban x Meta line of smart glasses.

Lorde is not the only one raising concerns. Smart glasses, which come with cameras and artificial intelligence features, have been used as tools for harassment and extortion. Meta, the most popular smart glasses maker, has said it takes privacy seriously and incorporates security measures such as a visible recording light, but the company faces many investigations and lawsuits over alleged privacy violations. A lawsuit alleges that Kenyan contract workers were forced to watch graphic videos obtained from the glasses to help train Meta’s AI. (Meta has not publicly detailed its response to that specific claim.)

None of this has stopped the product from having strong sales. EssilorLuxottica, the maker of Ray-Ban, said it sold more than 7 million Meta AI glasses in 2025, more than triple the roughly 2 million units it sold in 2023 and 2024 combined. Ray-Ban Meta glasses have been such a success in the smart glasses category that Meta, emboldened, continues to expand the range.

But hey, if privacy doesn’t make people think twice about wearing glasses, maybe vanity will. Lorde puts it pretty succinctly with her statement that they’re just “not sexy.”

The here and now, he added, now that “is sexy.”