Ally Picks Women’s Sports Over Traditional Cable — and Sees Boost0

• Ally, Andrea Brimmer, Entertainment, LIFESTYLE, Netflix, News, NWSL, WNBA
• April 14, 2026

The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV. Ally is a major sponsor of the Unrivaled three-on-three women’s basketball league and plans to invest ad dollars in “Women’s Sports Sundays,” a new showcase from ESPN that will replace