Snap CEO Evan Spiegel said the social network is already seeing success from smaller teams.

“We have already witnessed small teams leveraging AI tools to drive significant progress on several important initiatives, including Snapchat+, improved advertising platform performance, and efficiency improvements to our Snap Lite infrastructure,” Spiegel wrote in an April letter.

At the time, Spiegel reiterated that Snap is “facing a pivotal moment” that requires a new way of working that is “faster and more efficient.” Snap laid off about 16% of its full-time workforce.

Spiegel had previously outlined an ambitious plan for streamlined teams, which he compared to startups.

“Five to seven teams (squads of 10 to 15 people) will run like startups within Snap, with single-stranded leaders accountable for results,” he wrote in a September 2025 letter. “Weekly demo days, 90-day mission cycles, and a fail-fast culture will keep us moving.”