President Donald Trump renamed Lake Ontario as Lake America, and it’s making waves on the internet.

After tense trade talks between the US and Canada collapsed and the US imposed new 50% tariffs on billions of dollars’ worth of Canadian goods, Trump turned to another tool in his arsenal: rebranding.

On Thursday, Trump issued an executive order to rename Lake Ontario, one of the Great Lakes that straddles the US-Canada border, as Lake America. As the Canadian Prime Minster Mark Carney wrote on X, the name predates the Confederation of Canada and the US Declaration of Independence. “The name Lake Ontario comes from the Wendat word Ontari’io, which, appropriately, means ‘”the lake is beautiful, the lake is big’,” he wrote.

The name change follows a similar move Trump made last year when he renamed the Gulf of Mexico the Gulf of America, a change that Mexico and other countries, including the UK and China, have refused to adopt.

After Thursday’s executive order, it didn’t take long for the internet to respond with memes. Here are the 10 best.

The online mapping service MapQuest is letting users name the lake as they please

Some people responded to Trump’s rebrand with a few ideas of their own

Others pointed out an awkward acronym

The name inspired colorful comparisons

As far as Carney is concerned, it will be named Lake Ontario, “now and always,” he wrote on X.