Meta has abruptly removed a new feature that allowed people to use its artificial intelligence (AI) tool to create fake images from user content on Instagram.

The feature was part of a broad rollout of Muse Image, a new AI imaging tool that Meta launched Tuesday as part of Meta AI, the company’s chatbot.

It allowed Meta AI users to tag public accounts on Instagram and quickly use content from those accounts to create AI-generated or altered content and images.

The feature quickly sparked negative reactions. So much so that Meta has now admitted that it “missed the mark, which is why it is no longer available.”

“Our intention was to provide a useful creative tool and give people control over whether their public content could be referenced in this way,” Meta added in its decision to remove the feature. “We’ve heard the feedback.”

When Meta announced the feature a few days ago, it said it was limited to Instagram, but that more features and AI integrations were planned for WhatsApp, Facebook, and Messenger.

It also has an AI video tool in development.