Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They’re also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out the practice? Here’s an
A recent job posting from OpenAI hints that the AI giant is laying the groundwork for an ad network. Until now, OpenAI’s nascent advertising business has been a platform for advertisers looking to reach ChatGPT users. Now, there’s evidence that the AI giant might want to jump into a new side of the market: helping
How do you measure whether an AI is really good at predicting the future? The CTO of startup Obside recently emailed me with a fascinating real-world benchmark. Instead of giving the AI models another standardized test, Obside had ChatGPT, Gemini, Claude, Grok, Mistral, DeepSeek, and Kimi bet on World Cup matches using live odds from
OpenAI’s invitation to GPT-5.5’s launch party said the vibe would be intimate: a “low-key” gathering with CEO Sam Altman, drinks, swag, and a few hundred developers celebrating the company’s latest AI model at its San Francisco headquarters. Loading audio narration… Instead, it became one of the hottest tickets in tech, with more than 8,000 people
